Peter Forsberg was the NHL’s best player in 2002-03, when he won the Hart Trophy and the Art Ross Trophy with 106 points for Colorado. He won two Stanley Cups and two Olympic gold medals, and his right foot gave out long before his hands did. When he finally stopped, he kept making plays. He just made them off the ice, with partners on both sides of the Atlantic.
What is Peter Forsberg doing now?
As of June 2026, Peter Forsberg is an investor and part-owner in several companies, a hockey analyst on Swedish television, and the Swedish brand ambassador for BetMGM. In February 2025, Le Soleil reported that he is a partner in the player agency 4sports Hockey and invests in the brands Aycane and Inuikii, alongside his TV work.
| Peter Forsberg: then and now | |
|---|---|
| Known for | Hart and Art Ross Trophy winner in 2002-03 |
| Position | Center, shoots left |
| Born | 20 July 1973, Ornskoldsvik, Sweden |
| Drafted | 1991, first round, sixth overall, Philadelphia Flyers |
| NHL career | 13 seasons, 708 games, 885 points, three teams |
| Last NHL season | 2010-11, Colorado Avalanche |
| Current role | Investor, TV analyst and BetMGM ambassador in Sweden, as of June 2026 |
| Businesses | Inuikii, Aycane, 4sports Hockey, as of February 2025 |
The investments lean Swiss. Inuikii is a Swiss winter boot brand, and Forsberg told King Magazine in 2019 that he bought half of it in 2016. Aycane makes hockey base layers and cut-resistant gear. The company says the idea took shape at a rink in Zug in late 2019, that Forsberg was involved from the start, and that his contacts opened doors for it in the United States and Canada.
The television work started with Viaplay at the 2024 World Championship. He told the Swedish news agency TT that honesty earns respect, but that he also wants to promote the game rather than only criticize it. Viaplay brought him back for its NHL coverage in the 2025-26 season, and he worked the 4 Nations Face-Off in February 2025 for Swedish TV.
On 1 June 2026, LeoVegas Group named him Sweden’s first BetMGM ambassador. The tips he shares run under the name Foppa Boosts, with boosted odds of up to 21 times, a nod to his jersey number. He also returned to the SVT sports competition he won in 2016, paired with Danijela Rundqvist on the hockey team in its 2026 season of former champions.
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Peter Forsberg and Crocs: the shoes Swedes named after him
Peter Forsberg never owned Crocs. His family company Forspro held the rights to sell them in Sweden, and he appeared in the ads. Swedes still call the clogs foppatofflor, roughly Foppa slippers, as The Local explained in November 2024. Forsberg told King Magazine that he launched the brand in Sweden in 2005 and lost the distribution in 2008.
Crocs was one deal among many. Forspro, the investment company he runs with his father Kent, had around ten Swedish subsidiaries by 2019. Forsberg called property his best business, starting with a building in his hometown of Ornskoldsvik in the early 2000s. In Denver, he and a business partner developed Washington Park Station, a building attached to a commuter rail station, and sold it in 2015.
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Why did Peter Forsberg retire?
Peter Forsberg retired because of his right foot. From 2003 on, the foot slipped inside his skate, and several surgeries, custom skates, and braces did not fix it. He left Colorado for Philadelphia in 2005, was traded to Nashville in February 2007, and came back to the Avalanche for nine games late in 2007-08.
His last comeback lasted two road games, in Columbus and Nashville, in February 2011. On 14 February, he said he could not do it anymore. In April 2011, he joined Modo, his first club, as assistant general manager, but by August 2017, NHL.com described that job as one he had previously held.
Peter Forsberg’s draft and the Lindros trade
Philadelphia drafted Peter Forsberg sixth overall in 1991, the same draft in which Quebec took Eric Lindros first. Lindros refused to sign with the Nordiques. On 30 June 1992, the Flyers got him for Forsberg, Mike Ricci, Ron Hextall, Steve Duchesne, Kerry Huffman, a 1993 first-round pick, and cash, according to NHL.com.
Forsberg stayed in Sweden with Modo for two more seasons, then won the Calder Trophy in 1995 as a Nordique. When he met Lindros on the ice, Lindros welcomed him to the NHL in the most brutal way.
Peter Forsberg’s stats and Stanley Cups
| Season | Team | GP | G | A | P |
|---|---|---|---|---|---|
| 1994-95 | Quebec | 47 | 15 | 35 | 50 |
| 1995-96 | Colorado | 82 | 30 | 86 | 116 |
| 1996-97 | Colorado | 65 | 28 | 58 | 86 |
| 1997-98 | Colorado | 72 | 25 | 66 | 91 |
| 1998-99 | Colorado | 78 | 30 | 67 | 97 |
| 1999-00 | Colorado | 49 | 14 | 37 | 51 |
| 2000-01 | Colorado | 73 | 27 | 62 | 89 |
| 2002-03 | Colorado | 75 | 29 | 77 | 106 |
| 2003-04 | Colorado | 39 | 18 | 37 | 55 |
| 2005-06 | Philadelphia | 60 | 19 | 56 | 75 |
| 2006-07 | Philadelphia and Nashville | 57 | 13 | 42 | 55 |
| 2007-08 | Colorado | 9 | 1 | 13 | 14 |
| 2010-11 | Colorado | 2 | 0 | 0 | 0 |
| Total | 708 | 249 | 636 | 885 |
Figures are from Hockey-Reference. He averaged 1.25 points per game and added 171 points in 151 playoff games.
Assists made up 636 of Peter Forsberg’s 885 NHL points, 71.9 percent, and in each of the 12 seasons in which he scored a point, he had at least twice as many assists as goals. He won the Stanley Cup in 1996 and 2001, although he missed the end of the 2001 run after emergency surgery.
Is Peter Forsberg in the Hall of Fame?
Yes. Peter Forsberg entered the Hockey Hall of Fame in 2014, in a class with Dominik Hasek, Mike Modano, Rob Blake and Pat Burns, and our list of Hockey Hall of Fame inductees shows the full roll. The Avalanche retired his No. 21 on 8 October 2011. Our guide on how to watch the Colorado Avalanche covers the team he made his name with.
His international record is just as strong. In the 1994 Olympic final in Lillehammer, he beat Canada’s Corey Hirsch in the shootout with a one-handed move; Sweden won its first Olympic hockey gold, and the goal ended up on a Swedish stamp. He won gold again in Turin in 2006. Two other Swedes from the same era took different roads after hockey: Markus Naslund and Henrik Zetterberg.
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