Elliotte Friedman

Elliotte Friedman is a Canadian hockey reporter and NHL insider who has worked for Sportsnet since 2014 and is best known for the "32 Thoughts" column and podcast. Friedman started the column as "30 Thoughts" on the Hockey Night in Canada website in 2011, renamed it with each expansion, and turned it into a podcast in January 2018 — first alongside Jeff Marek, and with Kyle Bukauskas as co-host since September 2024. Friedman was still unsigned for 2026-27 as of late August 2026: the Toronto Star's Jonah Siegel reported on 25 August that neither Friedman's nor Kevin Bieksa's Sportsnet contracts had been finalised, with Amazon's new Prime Video package floated as a possible landing spot for both.